STARTUP
APPROACH
BUSINESS STAGES
Development, early-stage or recently launched. Still finding product-market fit.
MARKETING NEEDS
Fast traction, visibility, and cost-efficient growth strategies. Often lean teams.
CHALLANGES
Limited resources, lack of structured marketing processes, need to prove ROI quickly.
Major Problems
With limited budgets and lean teams, marketing must do more than create noise — it has to validate the product, attract early customers, and give investors confidence.
At this stage, the challenge is not volume but focus. Startups need to identify the few moves that matter most, create visibility in crowded markets, and find signals of traction that prove growth potential. Marketing has to work as hard as the team itself — adaptable, efficient, and laser-focused on outcomes. Key challenges startups navigate:
Stretching limited resources without losing effectiveness.
Building visibility and trust from a zero baseline.
Showing evidence of traction quickly enough to win funding.
Competing against larger players with deeper pockets.
Balancing the urgency of growth with the need for long-term foundations.
Lean Approach
Our approach balances speed with scalability. We launch lean campaigns that can show measurable results quickly, while putting the right systems in place for long-term growth.
Focused Discovery
We examine your product, audience, and competitors to identify the fastest opportunities for visibility, ensuring no effort goes to waste.
Prioritized Channels
Instead of chasing every option, we select 1–2 channels with the highest ROI potential, concentrating energy where it creates the most impact.
Lean Campaigns
We design targeted campaigns that stretch your budget, giving you measurable traction without overextending resources.
Continuous Validation
Every campaign is tested and refined, allowing us to double down on proven strategies while cutting what doesn’t contribute to growth.
Growth Foundations
We establish tracking systems, processes, and playbooks that evolve with your business, making the jump to the next stage smoother.
Get discovery and strategy phase for free for your first collaboration by sending your queries to us.
Bali, Indonesia