Startup
For Small Teams, Limited Budget, but High Growth Expectancy.
Designed for Startup Who Wants to Scale
We help you gain early traction and drive revenue to your early proof of concept.
Sharp ICP before any channel
One GTM motion, not three
Lean systems over big tools
Measured against pipeline, not noise
Chasing every lead, converting none
You're saying yes to every conversation because you haven't defined who actually buys. Sales calls feel slow, pipeline looks unpredictable, and the next 10 deals don't share a pattern.
A product, but no repeatable path to revenue
You've built something people want, but every deal closes differently. There's no system yet for turning interest into pipeline at scale, and growth feels like luck instead of process.
The founder is also the marketer
You're writing copy at 11pm, running ads on weekends, and still feel behind. The work needs a plan you can hand off and a system that compounds, not another tab open in your browser.
Burning runway on the wrong channels
Paid ads aren't compounding, content isn't converting, and the next dollar feels like a guess. Focus is missing where it matters most, and the budget can't survive many more wrong calls.
Traction story needs to hold up at the next raise
Your metrics need a narrative that survives investor scrutiny. Vanity numbers won't help. You need pipeline math that proves growth is real and a marketing system investors recognize as scalable.
Lean Approach For B2B Startup
Minimum Budget, Maximized Reach.
Our approach balances speed with scalability. We launch lean campaigns that can show measurable results quickly, while putting the right systems in place for long-term growth.
Compared Side by Side
An honest look at what each option does well, and where it falls short.
Your First 90 Days
A four-milestone walkthrough from kickoff to first audit.
Week 2
Discovery complete
Milestone 1
Stakeholder map, opportunity brief, and the goal sheet that defines what we measure for 90 days.
Week 5
Strategy signed off
Milestone 2
Positioning sharpened, ICP defined, channels chosen, and a 90-day OKR sheet you have co-signed.
Week 8
Program live
Milestone 3
Paid, content, email, and SEO running in market. Shared dashboards. Weekly stand-ups. Real momentum.
Week 12
Audit
Milestone 4
Actual results against the goal sheet from week one. What scales, what retires, what comes next.
Frequently Asked Questions
Everything you need to know before starting a strategy-first engagement.
Can we do equity instead of cash, or some mix of both?
We're open to hybrid structures for the right fit. We typically do a base retainer in cash to cover operating costs and an equity component proportional to the engagement. We do not do pure equity because the work needs to support our team in real time, but we're happy to explore creative structures with founders who are committed long-term.
What if I'm not a marketing-savvy CEO?
How do you work with our investors' KPI expectations?
Do you require a long contract?
What happens if we pivot mid-engagement?
How do you hand off to a future in-house team?