Job Description

About the Role

We're looking for a hands-on Paid Ads Specialist with strong working knowledge of both Google Ads and Meta Ads to manage paid campaigns for multiple B2B clients. You'll own campaign strategy, setup, optimization, and reporting, turning ad spend into qualified leads and pipeline for long sales-cycle B2B audiences. This is a flexible, part-time freelance role.

Campaign strategy & setup

• Plan and build Google Ads campaigns across Search, Display, YouTube, and Performance Max, and Meta Ads campaigns across Facebook and Instagram (including Advantage+).

• Structure campaigns around B2B buying behavior: longer sales cycles, multiple decision-makers, and account-based targeting where relevant.

• Set up and QA conversion tracking (Google Tag Manager, Meta Pixel/Conversions API, offline conversion imports for sales-qualified leads).

• Use AI to speed up keyword/audience research and generate a wide first pass of targeting and campaign structure options, then apply your own judgment on what's actually right for each client's budget, industry, and funnel, since a wrong targeting call burns real ad spend.

Performance & optimization

• Manage bids, budgets, and pacing across live campaigns to hit target CPL/CPA and spend efficiently.

• Run structured A/B tests on targeting, bidding strategy, and placements.

• Diagnose underperformance (creative fatigue, audience saturation, tracking issues, landing page mismatch) and course-correct quickly.

• Use AI to flag anomalies and surface patterns in performance data faster (sudden CPL spikes, audience overlap, budget pacing issues), but never let AI auto-adjust live budgets or bids without your own review; you're accountable for what happens to client spend.

Creative & copy

• Write and brief ad copy and creative direction for Google and Meta formats, tailored to B2B audiences and each client's voice.

• Run creative/copy testing cycles and iterate based on performance, not guesswork.

• Use AI to generate ad copy and creative variations at scale for testing, then edit and select for B2B tone, platform compliance (Google/Meta ad policy), and genuine message-market fit. AI expands the option set; you decide what actually ships.

Reporting & collaboration

• Track spend, CPL/CPA, conversion rate, and pipeline contribution; report performance and recommendations to internal team and clients.

• Work with content/design and the account lead to keep landing pages and creative aligned with campaign goals.

• Stay current on Google and Meta platform changes (policy, algorithm, new formats) and adjust strategy accordingly.

• Use AI to pull together a first-draft performance summary across platforms faster, then apply your own analysis to explain why numbers moved and what to actually recommend. Clients get your judgment, not a raw AI export.

What We're Looking For

• 2+ years of hands-on experience running paid campaigns on both Google Ads and Meta Ads (not just one platform).

• Proven experience managing real ad budgets: bid strategy, budget pacing, and optimizing toward CPL/CPA targets.

• Experience with conversion tracking setup: Google Tag Manager, Meta Pixel/Conversions API, and ideally offline conversion imports for lead-gen funnels.

• Comfortable with B2B campaigns specifically: longer funnels, lower volume/higher value leads, account-based approaches (bonus: experience in Tech, Manufacturing, or Construction industries).

• Practical, hands-on use of AI tools (e.g. ChatGPT, Claude, AI ad-copy or research tools) to work faster across research, creative, and reporting, used to explore options and speed up execution, never as a substitute for your own judgment on live client spend.

• Comfortable working independently across multiple client accounts on a flexible schedule, with reliable delivery against deadlines.

• Strong written Bahasa Indonesia and English.

Nice to have

• Experience with LinkedIn Ads.

• Familiarity with CRM/marketing automation tools (HubSpot, Salesforce) for lead tracking and attribution.

• Google Ads and/or Meta Blueprint certification.

• Basic understanding of B2B demand generation / lead gen funnels.

Engagement Details

• Freelance contract, part-time, 20 hrs/week (half of a full-time, 40-hour week),

• Flexible remote working hours: work when it suits you (4 hrs a day).

• Salary: Rp 3,500,000

How to Apply

Click "Apply" and submit your CV/portfolio along with 2–3 examples of paid campaigns you've managed (platforms, budget scale, and results if possible). Only candidates who include a portfolio will be considered. If you have any questions about the position, you can send an email to hi@lets-nara.com.