Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

B2B SEARCH ENGINE OPTIMIZATION (SEO) SERVICES

B2B SEARCH ENGINE OPTIMIZATION (SEO) SERVICES

B2B SEARCH ENGINE OPTIMIZATION (SEO) SERVICES

Scale Predictably with Authority and High-Intent Traffic.

Illustration representing an SEO service page, showing performance analysis, technical optimization, and growth tracking.
Illustration representing an SEO service page, showing performance analysis, technical optimization, and growth tracking.
Illustration representing an SEO service page, showing performance analysis, technical optimization, and growth tracking.

Does any of this sound familiar?

If you're nodding at one of these, your SEO foundation is what's missing.

01

Website exists but doesn't rank

Your site loads. Your pages are indexed. But nothing shows up in the top 10 for the queries your buyers actually type. Being on Google isn't the same as being found.

02

Traffic exists but doesn't convert

Your site loads. Your pages are indexed. But nothing shows up in the top 10 for the queries your buyers actually type. Being on Google isn't the same as being found.

03

Technical debt keeps holding you back

Site speed is slow. Mobile experience breaks. Crawl errors pile up. The team knows there's technical work to do but no one owns it, and rankings suffer quietly quarter after quarter.

04

Dependent on paid, exposed to CAC creep

Paid search is your default channel. Every time CPCs rise, growth stalls. Without SEO earning compounding organic pipeline, you have no defense against the next Google Ads price hike.

What The Service Covers

What The Service Covers

B2B SEO done well is a system with three connected layers: technical, on-page, and content. Miss any one and the whole engine leaks. We build all three, then defend them quarter after quarter.

B2B SEO done well is a system with three connected layers: technical, on-page, and content. Miss any one and the whole engine leaks. We build all three, then defend them quarter after quarter.

B2B SEO done well is a system with three connected layers: technical, on-page, and content. Miss any one and the whole engine leaks. We build all three, then defend them quarter after quarter.

Commercial intent before search volume

Technical foundation before content

Topical authority beats keyword stuffing

Rankings measured against pipeline

Technical SEO Foundation

Site speed, mobile experience, indexing, crawl architecture, schema, Core Web Vitals. The backend work that decides whether Google can rank you at all, regardless of content quality.

Keyword & Search Intent Strategy

Keyword universe mapped by search intent (informational, commercial, transactional) and by buyer journey stage. Prioritized by commercial value, not just search volume.

On-Page Optimization

Title tags, meta descriptions, headers, internal links, schema markup, and content structure tuned to what Google now rewards. Every page audited and optimized for the query it targets.

Content & Topical Authority

Pillar pages and cluster content built to earn topical authority in your category. Internal link architecture that compounds ranking signal across the whole cluster over time.

Off-Page & Authority Building

Link acquisition through digital PR, guest contributions, and citations. Not link farms, not paid link schemes. Real backlinks from publications your buyers actually read.

Framework We Use

Three frameworks that anchor every SEO engagement. We adapt them to your stage and vertical, but we don't invent the wheel where Google has already told us what works.

Topical Authority

Search Intent

E-E-A-T

(01)

Topical Authority Model

Google's core ranking model in 2026 is no longer keyword-based. It's entity and topic based. Topical authority means covering a subject comprehensively enough that Google reads your site as the definitive source. Built through pillar pages, cluster content, and internal linking density.

Pillar Coverage

2,500-4,000 word comprehensive resources on each core topic. Built to earn rankings on high-volume commercial queries and to serve as the topical anchor for the cluster.

Cluster Depth

8-12 supporting posts per pillar, each covering a specific sub-topic. Together they signal comprehensive coverage of the category to Google's ranking algorithm.

Internal Link Density

The wiring that makes topical authority compound. Every cluster post links to its pillar and to sibling clusters. Google reads the density as topical expertise.

Topical Authority

Search Intent

E-E-A-T

(01)

Jobs To Be Done

JTBD reframes your product from features to the progress your buyer is trying to make. Instead of asking what they want, we ask what they're trying to achieve and what's blocking them. The clearest path to positioning that actually converts.

Functional Job

The practical outcome the buyer needs. Shorten quarter-end forecasting by 30 percent. Reduce CAC by half. The measurable change that justifies the purchase.

Emotional Job

How the buyer wants to feel about the decision. Confident defending it to the board. Sure they're not falling behind competitors. The internal narrative that closes the deal.

Social Job

How the buyer wants others to see them after the decision. The CMO who actually shipped. The founder who solved revenue. The professional identity the purchase reinforces.

Topical Authority

Search Intent

E-E-A-T

(01)

Topical Authority Model

Google's core ranking model in 2026 is no longer keyword-based. It's entity and topic based. Topical authority means covering a subject comprehensively enough that Google reads your site as the definitive source. Built through pillar pages, cluster content, and internal linking density.

Pillar Coverage

2,500-4,000 word comprehensive resources on each core topic. Built to earn rankings on high-volume commercial queries and to serve as the topical anchor for the cluster.

Cluster Depth

8-12 supporting posts per pillar, each covering a specific sub-topic. Together they signal comprehensive coverage of the category to Google's ranking algorithm.

Internal Link Density

The wiring that makes topical authority compound. Every cluster post links to its pillar and to sibling clusters. Google reads the density as topical expertise.

How We Work

Each phase produces a named output. You always know what you'll have at the end of each week. Typical engagement runs 5 weeks from kickoff to first optimization wave, then continues monthly.

Week 01

Website & Keyword Audit

AUDIT. ANALYZE. MAP.

Technical crawl audit of every indexable page

Keyword universe mapped by intent and commercial value

Ranking baseline established and gap analysis delivered

Week 01

Website & Keyword Audit

AUDIT. ANALYZE. MAP.

Technical crawl audit of every indexable page

Keyword universe mapped by intent and commercial value

Ranking baseline established and gap analysis delivered

Week 02

Technical Foundation

FIX. INDEX. STRUCTURE.

Priority technical fixes shipped (speed, mobile, indexing)

Schema markup deployed across relevant page types

Site architecture cleaned for crawl efficiency

Week 02

Technical Foundation

FIX. INDEX. STRUCTURE.

Priority technical fixes shipped (speed, mobile, indexing)

Schema markup deployed across relevant page types

Site architecture cleaned for crawl efficiency

Week 02

Technical Foundation

FIX. INDEX. STRUCTURE.

Priority technical fixes shipped (speed, mobile, indexing)

Schema markup deployed across relevant page types

Site architecture cleaned for crawl efficiency

Weeks 03

On-Page Optimization

OPTIMIZE. ALIGN. STRENGTHEN.

Title tags, meta descriptions, headers optimized on priority pages

Internal link architecture applied across the site

Existing content refreshed to match search intent

Weeks 03

On-Page Optimization

OPTIMIZE. ALIGN. STRENGTHEN.

Title tags, meta descriptions, headers optimized on priority pages

Internal link architecture applied across the site

Existing content refreshed to match search intent

Week 04

Content & Link Strategy

BUILD. AUTHOR. PROMOTE.

Content roadmap sequenced by pillar-and-cluster architecture

First-wave content briefs written and production begins

Link acquisition program launched with target publications

Week 04

Content & Link Strategy

BUILD. AUTHOR. PROMOTE.

Content roadmap sequenced by pillar-and-cluster architecture

First-wave content briefs written and production begins

Link acquisition program launched with target publications

Week 04

Content & Link Strategy

BUILD. AUTHOR. PROMOTE.

Content roadmap sequenced by pillar-and-cluster architecture

First-wave content briefs written and production begins

Link acquisition program launched with target publications

Ongoing

Tracking & Improvement

MEASURE. REFRESH. COMPOUND.

Weekly rank tracking and monthly performance reviews

Historical content refreshes to defend earned positions

Quarterly SEO refresh as SERPs and Google's algorithm shift

Ongoing

Tracking & Improvement

MEASURE. REFRESH. COMPOUND.

Weekly rank tracking and monthly performance reviews

Historical content refreshes to defend earned positions

Quarterly SEO refresh as SERPs and Google's algorithm shift

Lets Nara client collaboration illustration — two professionals shaking hands, representing the agency-client partnership behind every demand gen engagement.
Lets Nara client collaboration illustration — two professionals shaking hands, representing the agency-client partnership behind every demand gen engagement.

No Forms Needed.

No Forms Needed.

We Take FREE Consultation Call Within 2 Business Days.

We Take FREE Consultation Call Within 2 Business Days.

  • AUDIT

  • TECHNICAL

  • KEYWORD

  • CONTENT

  • AUDIT

  • TECHNICAL

  • KEYWORD

  • CONTENT

Common Mistakes

Five SEO mistakes we see most often

Patterns that show up in almost every SEO audit we run. Before we build a new SEO strategy, we usually have to fix one of these. Sometimes all of them.

01

Chasing keywords without commercial intent

Most teams optimize for what has search volume, not for what has commercial intent. Ranking for a high-volume informational query brings traffic that doesn't buy. Volume is a vanity metric. Pipeline is the real signal.

01

Chasing keywords without commercial intent

Most teams optimize for what has search volume, not for what has commercial intent. Ranking for a high-volume informational query brings traffic that doesn't buy. Volume is a vanity metric. Pipeline is the real signal.

02

Skipping the technical foundation

No content strategy compensates for broken Core Web Vitals, slow site speed, or crawl errors. Google ranks pages it can crawl, index, and render. Skip the technical layer and every subsequent optimization underperforms.

02

Skipping the technical foundation

No content strategy compensates for broken Core Web Vitals, slow site speed, or crawl errors. Google ranks pages it can crawl, index, and render. Skip the technical layer and every subsequent optimization underperforms.

03

Publishing without an internal link plan

Each blog post ships as an orphan with no strategic links from or to it. Topical authority never compounds because Google sees isolated pages, not a cluster. Internal links are the compounding layer most teams treat as afterthought.

03

Publishing without an internal link plan

Each blog post ships as an orphan with no strategic links from or to it. Topical authority never compounds because Google sees isolated pages, not a cluster. Internal links are the compounding layer most teams treat as afterthought.

04

Ignoring E-E-A-T signals

No author bylines. No credentials. No first-hand experience visible on posts. Google's Helpful Content system explicitly rewards demonstrable expertise. Faceless content ranks worse in 2026 than it did in 2023.

04

Ignoring E-E-A-T signals

No author bylines. No credentials. No first-hand experience visible on posts. Google's Helpful Content system explicitly rewards demonstrable expertise. Faceless content ranks worse in 2026 than it did in 2023.

05

Optimizing for ranking, not for pipeline

Success is measured in top-3 rankings and traffic growth, not in pipeline contribution or attribution. Rankings without pipeline is a leaderboard sport. Both teams should agree on what SEO is actually optimizing for.

05

Optimizing for ranking, not for pipeline

Success is measured in top-3 rankings and traffic growth, not in pipeline contribution or attribution. Rankings without pipeline is a leaderboard sport. Both teams should agree on what SEO is actually optimizing for.

SEO by Stage

Tailored by stage. Built for compounding.

SEO is not a one-size template. A startup needs the technical foundation and first cluster before scaling. A mid-sized team needs a full topical authority build across multiple clusters. An enterprise needs multi-region SEO with governance-aware production and international considerations.

Illustration of a startup founder riding a rocket upward, symbolizing early-stage B2B growth and acceleration.

Technical foundation plus one focused cluster of 2-3 pillar pages and 10-15 supporting posts. Built to prove SEO ranks and converts before scaling content production.

Lean GTM strategy focused on the 1-3 channels that actually work.

Illustration representing a mid sized company B2B marketing approach, focusing on structured growth and scaling execution.

Full topical authority build across 4-6 pillar clusters. Monthly content and technical maintenance cadence. Link acquisition program integrated into content workflow.

Structured GTM that connects marketing and sales into one system.

Illustration representing an enterprise B2B marketing approach, focused on scale, coordination, and global execution.

Multi-region SEO with international considerations (hreflang, country targeting, localization), governance-aware production, and reporting that ties rankings to pipeline contribution.

GTM that coordinates across regions, stakeholders, and product lines.

MEET THE FOUNDER

The strategist behind your strategy.

Photo of the company founder in an urban setting, representing the About Us page.

Hey, I'm Dwiky.

I'm the founder of Let's Nara, and I lead every SEO engagement personally. From the technical audit to the keyword universe map to the pillar page architecture, I'm the one making the strategic calls and defending the roadmap against algorithm shifts. No junior account managers between you and the strategy.

Strategy Operator

Senior Hands-On Lead

5+ Years in B2B SEO

Sales-Aligned by Design

WHERE SEO CONNECTS

SEO compounds hardest inside a system

Content compounds hardest when it works alongside SEO, email nurture, and paid amplification. Here's where content connects upstream and to its sibling channels.

Illustration representing a B2B growth marketing strategy, focused on driving demand and measurable growth.
Illustration representing a B2B growth marketing strategy, focused on driving demand and measurable growth.

Go-To-Market Strategy

Go-To-Market Strategy

Define your positioning, audience, and roadmap to guide every marketing decision.

Illustration of marketing assets and customer profiles, representing demand and lead generation B2B marketing.
Illustration of marketing assets and customer profiles, representing demand and lead generation B2B marketing.

Demand and Lead Generation

Demand and Lead Generation

Build consistent demand through targeted campaigns, content, and outreach.

Illustration representing a B2B enablement and systems marketing service, focused on processes, tools, and operational alignment.
Illustration representing a B2B enablement and systems marketing service, focused on processes, tools, and operational alignment.

Enablement & Systems

Enablement & Systems

Connect your website, tools, and workflows for smoother, scalable operations.

Connect your website, tools, and workflows for smoother, scalable operations.

Illustration representing a B2B retention and growth service, focused on customer engagement, feedback, and long-term growth.
Illustration of three people analyzing business growth, with a target, upward graph, and strategic planning visuals.

Retention & Growth

Retention & Growth

Strengthen relationships with systems that nurture loyalty and long-term value.

Strengthen relationships with systems that nurture loyalty and long-term value.

Content Marketing

We create and manage content across platform, from social to long-form, to build authority, and generate high-quality B2B leads.

Search Engine Optimization (SEO)

Content and SEO compound together. SEO tunes what content ranks for. Content gives SEO something to rank. We usually run these two as one workstream.

Email Marketing

Content earns the first touch. Email nurtures the interest into pipeline. Content without a nurture path stalls at the top of the funnel.

Paid Advertising

We plan, launch, and manage paid campaigns on platforms like Google and LinkedIn, ensuring your message reaches the right audience with maximum ROI.

Frequently Asked Questions

Qualification, scope, deliverables, and the comparisons that come up before every engagement. The questions buyers ask before booking.

How long does it take to see results from SEO?

First ranking movements within 30-60 days on lower-competition queries. Meaningful traffic within 4-6 months. Pipeline attribution measurable in quarter two. SEO is a compounding asset, not a quick win. We do not promise top-3 rankings in 90 days because that is not how the SERPs actually work in 2026.

Can SEO work for my niche industry?

Is SEO still relevant with AI Overviews and search behavior changes?

Do we need technical SEO if our site is on Framer or Webflow?

Can you fix a Google penalty or algorithmic drop?

How do you measure SEO success, rankings or pipeline?

Do you build backlinks, and if so, how?

What's the minimum engagement length?

  • AUDIT

  • TECHNICAL

  • KEYWORD

  • CONTENT

  • AUDIT

  • TECHNICAL

  • KEYWORD

  • CONTENT

Get discovery and strategy phase for free for your first collaboration by sending your queries to us.

📍Jakarta, Indonesia

☎️ (+62) 813 2160 040

Get discovery and strategy phase for free for your first collaboration by sending your queries to us.

Jakarta, Indonesia